A Bit Of Matter And A Little Bit More
* Lawrence Weiner, PS1 in NY
GE Works

Branded Environments 2012
Bruce Mau Design for General Electric Creative Direction: Elvira Barriga, Jorge Narvaez
Project Management: Tom Keogh, Maté Szemeredy, Olivia Padiernos-Mapué
Design Team: Jacqueline Lane, Payam Shalchian, Duy Pham, Jessica Leong, Alana Green, Marc Bain, Tandon Antariksh, Karen Hsieh, Mary Ratcliff, Nicole Liao

General Electric (GE) is a global infrastructure, finance and media company serving customers in more than 100 countries with nearly 300,000 employees, taking on today’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines, GE has continually shaped our world with groundbreaking innovations for over 130 years. GE(NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.
BMD is collaborating with GE to bring the GE Works brand platform to life in GE’s corporate, research and manufacturing facilities across the US and around the world. Focusing on high-impact opportunities, we are developing environmental expressions of the brand that are integrated with the existing architectures and functions of each facility, connecting employees and visitors with the core of the four pillars.We have created a system that is flexible in scale, budget and content., featuring 3D crops of the famous GE monogram, large-scale wall graphics, sculptural elements, digital displays and pillar messaging.